Customer Discovery — How I used LinkedIn to talk to 100+ people who I didn’t know earlier. You can too.

Credit: http://irishhabibi.edublogs.org/files/2011/01/group-cartoon-sqyb0g.png

If you are trying to start a new venture, especially in an area that is new to you, talking to customers and people associated in that ecosystem is actually a must. Also known as customer discovery or market research.